Microsoft expands its social networking capabilities
As the online social networking scene continues to explode, Microsoft has seen feet to give its MSN Spaces online community a makeover. The company is ditching the MSN nomenclature and is now adding Windows Live Spaces to its ever-growing “Windows Live” brand. Other services in the family include Windows Live Messenger, Live Anywhere and Windows Live Mail.
This is no small feat for Microsoft as the MSN Spaces represented the largest online blogging community on the Net with over 100 million unique visitors each month. In order to keep up with the changing times, Microsoft is expanding social networking opportunities with Windows Live Spaces. A new set of tools is also available to users including enhanced privacy tools and hundreds of gadgets that can be used to personal your own personal Live Space.
“With the release of products such as Windows Live Spaces, we continue to deliver on our mission of bringing customers closer to the information and people that matter to them most. Windows Live and Internet-based ad-funded software and service are critical to driving growth for the company, and we are energized about the continued investments we’re making to help provide consumers with a
seamless and safer online experience,” said Steve Berkowitz, senior vice president of the Online Services Group at Microsoft.
While Microsoft still has no immediate chance of coming close to touching MySpace in the social networking scene, it does have a powerful well thought out platform at the disposal of users who choose to use the service.