British Telecom, one of the biggest telcos in the world, now has a blog.
I like it. It looks like they get it. They’re actually talking about real stuff, like Google and the recent terrorist scare, not just pimping BT products.
We’ll write about what you can do through your BT internet connection to benefit your business. We’ll mention our products only when they’re relevant and show you how to make the most of those you’ve already bought, but it’s not going to be one big sales pitch – we’ll also write about things completely unrelated to BT that we think will be useful to your business.
This is one of the more promising new corporate blogs I’ve seen for a while. Good stuff. Hope they keep it up.